Capital Region Small Business Web Design Service

Referrals in the 21st Century

It is often said that referrals are gold. The ability to get existing customers to tell their friends and co-workers about your business is key to expand any small business. Referrals are easier to business with. They trust that their friends would recommend them to the right people. You spend less time working on rapport and more time getting down to business. However, in this day in age, with the hardware store chats and porch discussions a thing of the past, how do you get your clients to get your name out to their friends and family?

In comes social media. Sites like Facebook and Twitter allow people to “like” and share interests and preferences. These sites also allow you to create sophisticated business pages that allow you to promote your business to others on the internet. Unlike the internet in general, social media is very personal. When a client “likes” your Facebook page, their friends and family are able to see this instantly. People love to brag about great deals they get and awesome products and services they find. Social media makes this easier than ever.  With the average user on Facebook having 130 friends, your page could quickly receive more visibility than any other advertising medium. The referral has entered the 21^st century and social media is an essential part to building a successful referral network.