Capital Region Small Business Web Design Service

What is Search Engine Marketing?

RULES FOR SUCCESS

Why is this needed?

Search engines do not like to be fooled. Trying to manipulate your listing through sneaky methods can cause your ranking to take a hit. There are some “strategies” that are used by site builders that are in violation of search engine ethics. Some of these methods may even be used unintentionally. I will scan your site to ensure these problems are discovered and fixed.

HOW YOUR SITE RANKS

By tracking your site’s placement on the top search engines and directories it will allow you to successfully monitor your search engine optimization program. I will search compile reports based on specific keywords on the world‘s most frequently used search engines and directories.

LINK CHECKING

Dead links are one of the top issues facing web sites on the Internet. If a potential customer runs into dead links on your site, statistics show that 46% of the potential customers will dismiss the possibility of either using your service or purchasing one of your products. I will review all the links on your site and report if the links are working or not. If the link is not working, I will inform you of the problem and work to correct the issue as soon as possible.

TRACK YOUR LINKS

You will know who’s linking to your website. Link popularity is a popular measure for some search engines to see if they qualify for a good quality listing. Google is one of these engines.

THERE ARE OTHER BROWSERS THAN INTERNET EXPLORER

There are many browsers used by Internet users today for viewing websites online. I will check your site’s compatibility with various web browsers. This report will give you detailed information and let you know if your website is loading correctly in all browser types.

HTML/CSS VALIDATION

Knowing that your site’s HTML code is compatible with today‘s standards is critical to the core functionality of your website. My HTML Analysis checks against many different levels of HTML specifications and will inform you if you site needs to be altered in order to comply with any of the industry standards. This includes

· Checking for proper ALT image tagging

· Ensuring proper use of heading tags

· Ensuring proper doc-types and HTML / XHTML single tag endings

TRACK YOUR STATS

I will provide the following reports:

· What referring Search Engines are sending visitors to your website

· How long do visitors stay surfing on your website

· What keywords did visitors use to find your URL

· What countries/states make up the number of visitors to your websites

And much more...

SUBMISSION OPTIONS

I will set up a search engine submission program based on your site’s needs. Your sites title, description, and key words will be submitted to directories and search engines to allow for faster indexing and rating. This will be done periodically to ensure the engines have the freshest copy of your site.